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Home arrow Mexican Lifestyles arrow Food & Dining arrow TEQUILA: A Trip To The Heartland Of Mexico's Fire
TEQUILA: A Trip To The Heartland Of Mexico's Fire Print E-mail
Written by Billy Shields   
Saturday, 06 February 1999
When you think of Mexico you think of tequila.
When the 6th annual Mariachi Festival began last September, the
prospects for the fledgling Tequila Express were not optimistic.
Passenger trains had stopped service in Mexico just a few months
earlier, and the train tour to the Jalisco town of Tequila had only
operated on one previous occasion -- during its debut at the 5th
Mariachi Festival.
But the public's response was so great that the promoters of the
project, the Guadalajara Chamber of Commerce, soon decided to make it
a permanent fixture. The Tequila Express has never looked back.
This all-day train/tour won't blind you with the history and science
of Mexico's most famous export but it will offer you a taste of the
folklore that surrounds this spirit lying at the heart of Jalisco's
roots.
The Tequila Express leaves the Guadalajara train station at 10:30
a.m. each Saturday to snake through the rolling Sierra Madre with
its fields of spiny, turquoise agave plant that are used to make the
famous fiery liquor.
Each car is equipped with a bar, a sound system and a compliment of
white-coated, bow-tied waiters running through the aisles serving
beer, soft drinks ... and tequila.
The trip to Tequila lasts around two hours. Once there, passengers
are bused into the town center to be subjected to a pleasurable
barrage of Mexican traditions: mariachi music, folk dancing, lariat-
throwing ... and tequila.
"If you don't have a good time on this tour, it's your own fault,"
remarked Judy Cryterman, a visitor from Minnesota.
Mariachi is ubiquitous throughout the entire experience. A band plays
for a half-hour before departure, up and down the moving train, in
downtown Tequila, during the comida (lunch) and on the journey home.
The musicians say they have seen every type of tourist on the alcohol-
intensive tour. "But we've never had any problems with drunks,"
confirms Hector Ruiz, leader of the 12-man Mariachi de San Marcos.
A brief respite from the music is provided during a tour of a museum
that was once the home of tequila pioneer Cenobio Sauza. He is
credited with being the first person to export the famous liquor to
the United States. The first shipment apparently consisted of three
barrels and six bottles in 1888.
The museum is a fascinating tribute to the life of a great Jalisco
son who was educated at St. Mary's College in California. Of special
interest are signed letters from John Wayne, a personal friend of
Sauza's grandson, Francisco Javier, who wrote: "I feel great ... to
prove it I drank a case of Conmemorativo during (a motion picture
shoot)." Wayne was apparently a very satisfied customer. In a later
letter to Javier Sauza he said: "Your very special product has become
as necessary in our household as air and water."
Unlike many pack-as-much-in-as-possible tours, the Tequila Express is
more laid-back, partly because it has to appeal to Mexican tourists'
rhythms as well as foreigners'.
"It's one of the best experiences I've had so far," said Ricardo
Garza, a visitor from Mexico City. "I have had the opportunity to
visit France, Germany and Spain, but Mexico is mine, and this place
shows the best part of the best that we have."
After downtown Tequila visitors move on to the site of the original
Sauza distillery, La Antigua Cruz. They are shown the mill where the
agave plant was crushed in back-breaking and time-honored fashion, as
well as the caves where the barrels of tequila were aged.
Lunch is held on the Sauza grounds beside a picturesque lake, right
in the middle of a maguey field. The fare is good: an all-you-can-
eat buffet of pozole, flautas and other Mexican delicacies. Waiters
are on hand to serve beer, soft drinks ... and tequila.
Everyone came away from the express happy, and the only complaints
had to do with a lack of bathroom facilities in downtown Tequila
(there are bathrooms in every car of the train). As for service and
the quality of the experience, the tourists were emphatic.
"The train was very clean, the service was excellent. The waiters
really seemed like they wanted to help you, and the drinks were very
good," commented a sleepy Veronica Carrill, a visitor from
California, as the train pulled into the Guadalajara train station
around 8 p.m.
It may be that Carrill's statements were made to comply with the law
in Tequila, for as one entertainer stated: "The only thing illegal
here is not to have a good time!"

THINGS TO DO:
To book on the Saturday Tequila Express passenger train/tour call the
Guadalajara Chamber of Commerce at 122-9020. Other companies run bus
tours to Tequila during the week; for more information call the state
Tourism Department at 613-0387. To drive to Tequila take the Nogales
highway (15) out of Guadalajara, on Avenida Vallarta.
 
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