Guadalajara Reporter - Cazadores Unveils New Aged Tequila

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Cazadores Unveils New Aged Tequila

Cazadores Unveils New Aged Tequila

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Written by Michael Shapiro
Saturday, 05 November 2005
'Cazadores executives flank the new Cazadores A–ejo display at a media event on October 26. (L-R) Svezana Valdez Molino, senior brand manager; Eduardo Miquel Lasa, VP, Tequila Cazadores; Fernando Santiba–ez Escobar, plant director; and Francisco J. Orozco Plasencia, director of marketing.' - Photo By M. Shapiro "It's worth the wait," according to Tequila Cazadores' Spanish marketing campaign for its new, a–ejo tequila. While the slogan refers to the one-year period in which the tequila must be aged before being sold (or officially billed as a–ejo, for that matter), it also acknowledges the fact that Cazadores has been a tad slower than some other well-known tequila companies to cash in on the increasing domestic and international demand for higher-end, aged tequilas. Cazadores A–ejo tequila is aged in white-oak barrels for one year Ñ the perfect amount of time, according to Fernando Santiba–ez Escobar, director of Cazadores' main plant. According to the rules set forth by the norma that governs tequila production, a–ejo tequilas must be aged between one and three years. During the aging process the tequila can acquire a complex array of flavors, notably a subtle oak flavor from the barrels themselves. Notes of cinnamon, vanilla, nut, and pear can also be detected in Cazadores A–ejo, lending it a subtly sweet, rich flavor. The new tequila should be on store shelves before month's end, according to company spokespeople. It will retail for 285 pesos for a standard, 750 ml bottle. To appeal to a higher-end market, the tequila will also be available in a number of fancier packages - including the "gift pak," a large box that includes a tin, special bi-conic glass "ideal for sipping Cazadores A–ejo," and booklet, in addition to the tequila itself. Cazadores A–ejo will be exported abroad, primarily to the U.S. and England, in addition to being sold in retail and boutique establishments across Mexico. The a–ejo tequila is the latest in a series of recent product launches from the Cazadores distillery, which has steadily increased production and attempted to expanded its market reach over the past few years. Between 2003 and 2004 the company released Cazadores Blanco (unaged) and 4 Vientos (a budget-priced tequila for mixed drinks) to accompany their biggest-selling tequila, Cazadores Reposado.

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