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Mexican Lifestyles Food & Dining Businessman 'pulls A Homer'
Mexican Lifestyles Food & Dining Businessman 'pulls A Homer' | Businessman 'pulls A Homer' |
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| Written by JOY HEPP | |
| Saturday, 02 June 2007 | |
 'Guadalajara entrepreneur Rodrigo Contreras shows off his product, Duff Beer. Contreras was inspired by Homer Simpson and has turned his dream into reality without treading on trademark toes. ' - Photo By F. Sanchez In a 1991 episode of the Simpsons Homer, or Homero as he is known in Latin America, discovers the recipe for a powerful and delicious new drink. When Moe, the owner of the local dive bar, Moe's Tavern, suddenly runs out of Duff beer Homero lends him his recipe. Moe dubs the drink "Flaming Moe," gives no credit to Homero and the drink becomes a great success until Homero gets drunk and reveals the secret recipe to the whole bar. Rodrigo Contreras is also hoping to have great success with a new beverage. His company, Duff Inc., produces and distributes Homero's favorite drink, Duff beer. But unlike Moe, Contreras is giving credit where credit's due. He owns the rights to the Duff name everywhere in the world except the US and Australia and pays approximately10 centavos for every 6-pack for said rights. "I want nothing other than to do good business," Contreras says. Contreras wants to avoid the problems faced by an Australian company that tried to launch Duff beer in that country about ten years ago. "Their product didn't look like the one on the show," he explained. "They also got intimidated by the legal process." The beer is currently being sold in Spain and will be launched in Mexico on July 16, just in time for the Simpsons movie, which will be released on July 27. "That's going to be like a huge commercial for me," he says. Aside from the small "hecho en Mexico" printed on the bottom of the label, the beer looks remarkably like its animated counterpart. However, Contreras hopes that Duff won't gain popularity on looks alone. "I don't want people to just take it home as a souvenir, I want them to enjoy the flavor," he says. In addition to regular Duff, Contreras plans to distribute Duff Light and Duff Draught, as well as a non-alcoholic variety so the kiddies can join in on the fun. There are also plans in the works for Duff nights at local bars and taverns. "We have a lot of things planned, but they're still secret," he says. "You'll be seeing more of us soon." In a case of life imitating art imitating life Contreras might just have an ideal place to sell the Beer. La Taverna de Moe just opened up in Santa Teresita. So, what does Contreras think of the Flaming Moe episode? "It's great because there's Duff beer all over the place," he says. |
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